Honest Opinions Needed

So I need a bit of help, like some suggestions or opinions, whatever you’ve got.


A few years ago, I started a baking business, as you may know. It makes me heart so happy to bake beautiful delicious things, and put smiles on people’s faces and see them stuff their faces with my gourmet cupcakes, and beautiful cookies.


When I first started my biz, I needed a name, every business has one, its their identity, how people remember them, how they refer you to other new potential clients. I came up with Bee’s Baked Yummies. I’m a sucker for alliteration.

I wasn’t completely sold but it was mine and I grew to love it for that reason.

In the few years that have passed, I have been completely ignorant to the way to be an entrepreneur in this social media age. I had that “if you build it, they will come” type of mentality. Yeah, bull$#it. That is so not true. If you build it, they don’t know it’s there, so you gotta do work. You gotta put elbow grease in it, and understand the system and learn how to get out there to your customers.

I was ignorant to how to portray my edible art, and create a cohesive look and feel for my social media pages.

But that was then. I’ve been taking a baking business course that has helped me TREMENDOUSLY, like completely opened my eyes and made me see the light. I will forever be grateful to my course leaders for the knowledge they’ve bestowed on us, and everyday have been trying to make my business better, to be a successful entrepreneur.

In this new era of my business, I’ve been trying to address my branding. My colors and look and feel of my site, and my name.

Bee’s Baked Yummies, what does that make you think of? I originally had a bee in my logo, but it’s long been gone, and sometimes I feel as if the name doesn’t quite roll off the tongue.

I’ve been thinking about “Stargazer Sweets.”

How do you feel about that?

A few people were quite against it, which honestly surprised me. I thought it sounds so much smoother, I have the chance to reinvent myself, why are they so adamant I don’t change my name?

I think because of familiarity, we as people like what we know. It’s is familiar, it is comfortable. “Change can be scary, because it’s different and new.” They feel that “Bee” is me, and they picture that when they hear my old name.

But actually I am also the “stargazer” from “stargazer sweets.”

I am probably the biggest nerd you didn’t know that you knew. I loveee sci-fi/fantasy books, I adore Star Wars movies, and science and space and stars and magic and the list goes on.

I remember as a child, I begged my parents to get me a telescope, I had them wake me up at 3 am so we could watch the meteor showers at night, and look at the craters on the moon. I actually created a character on the inside of my backpack in the 7th grade, she was this dazzling brave heroine, “The Starry Knight.” So you see, I’m not losing myself from my business identity, I’m just polishing it off and showing you a new side of me.

What do you think of my potential change from Bee’s Baked Yummies to stargazer sweets?

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