Honest Opinions Needed

So I need a bit of help, like some suggestions or opinions, whatever you’ve got.


A few years ago, I started a baking business, as you may know. It makes me heart so happy to bake beautiful delicious things, and put smiles on people’s faces and see them stuff their faces with my gourmet cupcakes, and beautiful cookies.


When I first started my biz, I needed a name, every business has one, its their identity, how people remember them, how they refer you to other new potential clients. I came up with Bee’s Baked Yummies. I’m a sucker for alliteration.

I wasn’t completely sold but it was mine and I grew to love it for that reason.

In the few years that have passed, I have been completely ignorant to the way to be an entrepreneur in this social media age. I had that “if you build it, they will come” type of mentality. Yeah, bull$#it. That is so not true. If you build it, they don’t know it’s there, so you gotta do work. You gotta put elbow grease in it, and understand the system and learn how to get out there to your customers.

I was ignorant to how to portray my edible art, and create a cohesive look and feel for my social media pages.

But that was then. I’ve been taking a baking business course that has helped me TREMENDOUSLY, like completely opened my eyes and made me see the light. I will forever be grateful to my course leaders for the knowledge they’ve bestowed on us, and everyday have been trying to make my business better, to be a successful entrepreneur.

In this new era of my business, I’ve been trying to address my branding. My colors and look and feel of my site, and my name.

Bee’s Baked Yummies, what does that make you think of? I originally had a bee in my logo, but it’s long been gone, and sometimes I feel as if the name doesn’t quite roll off the tongue.

I’ve been thinking about “Stargazer Sweets.”

How do you feel about that?

A few people were quite against it, which honestly surprised me. I thought it sounds so much smoother, I have the chance to reinvent myself, why are they so adamant I don’t change my name?

I think because of familiarity, we as people like what we know. It’s is familiar, it is comfortable. “Change can be scary, because it’s different and new.” They feel that “Bee” is me, and they picture that when they hear my old name.

But actually I am also the “stargazer” from “stargazer sweets.”

I am probably the biggest nerd you didn’t know that you knew. I loveee sci-fi/fantasy books, I adore Star Wars movies, and science and space and stars and magic and the list goes on.

I remember as a child, I begged my parents to get me a telescope, I had them wake me up at 3 am so we could watch the meteor showers at night, and look at the craters on the moon. I actually created a character on the inside of my backpack in the 7th grade, she was this dazzling brave heroine, “The Starry Knight.” So you see, I’m not losing myself from my business identity, I’m just polishing it off and showing you a new side of me.

What do you think of my potential change from Bee’s Baked Yummies to stargazer sweets?

Advertisements

3 thoughts on “Honest Opinions Needed

  1. Granny says:

    Don’t get me wrong, I like Stargazer Sweets and the logo, BUT, I love Bee’s Baked Yummies.
    Bee is not only how some called you, but also that little buzzy thingy that makes HONEY. A sweetener and a healthy food.. That, of course, is my opinion and I love you.

    Like

    • Bianca says:

      I always love to read your comments❤️. And I know that everyone that knows me as Bee is not happy to hear me thinking of changing my name. But also, my treats don’t center around honey at all. While they are sweet, I wonder if new customers are thinking of honey when they find me, and are then disappointed because my name isn’t an accurate representation of my brand. It’s not that I wouldn’t apply myself to my desserts in the same way, I would still wholeheartedly put my love and touch in. But I don’t want to confuse new customers too.

      Like

  2. Dad says:

    I would stay away from the word “Sweets.” it has an unhealthy stigma attached to it. I like the original logo but that may be because I’m used to it. “Stargazer Bee’s Yummies.” ?

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s